Meal Kit Brands

There’s a lot happening in the meal kit industry, including Blue Apron going public. However, despite recent successes by multiple industry competitors, the market is still maturing.


Meal kit services offer convenient, healthy alternatives to grocery shopping and meal prep. They make it easy to cook meals with quality ingredients and creative recipes.

Blue Apron

Blue Apron is a meal kit brand that delivers fresh ingredients directly to your door, helping you cook amazing meals in less time. They offer a variety of cooking plans and are committed to making a positive impact on the environment.

Blue Apron offers a wide range of healthy recipes, including a good mix of comfort foods and unique dishes. Moreover, many of their recipes are low-carb and gluten-free.

The company’s recipes are also nutrient-dense and include a variety of fruits and vegetables. Additionally, all of the ingredients are free of GMOs and can be traced back to their sources.

Meal kits are delivered in refrigerated boxes with ice packs and insulated liners to keep the food fresh until you’re ready to eat it. All of the cardboard, rigid plastics, and metal cans in your Blue Apron box are recyclable.

Another big selling point of the Blue Apron menu is that it features a variety of vegetarian options, which is rare in meal kit brands. In addition, the company’s Wellness plan relies on nutritionist-approved recipes that are designed for overall health and include a number of low-carb options.

Regardless of the recipe, Blue Apron meals are quick and easy to prepare, with only 20 minutes of cooking required. This is a great option for busy people who want to save time in the kitchen without sacrificing flavor or taste.

Aside from being a great way to feed your family delicious and nutritious meals, meal kits are an affordable option for the whole family. The cost of a meal kit depends on the number of servings you choose and how many meals you order each week.

The company’s website and app make it easy to skip weeks, change out recipes or pause your subscription. In addition, they allow you to customize your eating preferences and add or remove items from your cart.

In terms of customer service, Blue Apron’s support is very efficient and friendly. The company offers email, phone, and chat options for help. You can even submit requests online and receive responses within a few hours.


HelloFresh is a meal kit brand that provides recipes and ingredients to cook fresh, healthy meals. It focuses on sourcing high quality, fresh produce to make its kits. The company also uses a short supply chain to keep food fresh and minimize waste. It donates leftover food to charities and food banks.

The service offers a variety of options for different diets, including meat dishes and vegetarian, pescatarian, and low-carb meals. Each recipe has its own nutritional information, which is helpful for those who may be unsure of what to cook or what is healthier than what they already have at home.

In addition, HelloFresh offers a flexible subscription. Members can modify, pause, or cancel their meal plans at any time, so they can avoid repeating orders.

It also has a discount program that allows customers to receive discounts on their meals, which can help them save money. The service also rewards their loyal customers with free boxes and extras.

A large part of the company’s marketing strategy involves influencer marketing. They work with popular millennial celebrities to create videos that teach people how to cook with meal kits. These videos can be viewed on YouTube and other social media channels.

Influencer marketing is a great way to generate attention and interest in your brand. It also helps you connect with a specific audience and create new opportunities for growth.

In order to reach millennials, HelloFresh has launched a series of recipes with Mindy Kaling called Meals with Mindy. These videos are easy-to-follow and encourage viewers to try meal kits at home. They’re also an excellent tool for driving customer growth by leveraging a branded hashtag, which has generated over 200,000 Instagram posts.

If you are a busy person who wants to cook healthier and more delicious meals, then this meal kit brand is worth a try. The recipes are easy to follow and use fresh ingredients. The company is also committed to keeping its environmental impact as low as possible, so it works with over 1,500 suppliers to source ingredients.

In addition to meal kits, HelloFresh offers fresh produce, frozen meals, and prepared items like meat and fish. Its products are available in a wide range of price points, so there’s something for everyone.


The process by which a meal kit company comes to market is a fascinating and often complex one. Many of the companies in this space operate under a tight budget, requiring significant innovation and creative problem-solving to keep costs low and revenues high.

To make things even more challenging, a lot of companies try to use a variety of marketing methods to convince consumers to sign up for their service. This includes launching a slick website, sending out promotional materials, and offering incentives to customers who refer others. In addition, they also need to create and implement an efficient customer service operation that can help their clients achieve their culinary goals.

As a result, a large amount of research has been conducted on the various marketing and sales tools utilized by meal kit operators. This includes studies of the various meal kits available on the market, their marketing techniques, and the effects that such marketing initiatives have on consumer purchase behavior. However, few studies have looked at the actual consumer perceptions and repurchase intentions of meal kits, or the role that product attributes play in those aforementioned decisions.

To answer this question, researchers at Baymard have developed a comprehensive user experience (UX) methodology that includes a suite of UX tests and benchmarking. The tests and results have been distilled into 400+ UX guidelines that will improve your site’s user experience and help you stand out from the crowd. With Baymard Premium, you’ll also get access to 140,000 best practice examples and 215,000 UX performance scores from across a broad range of industries including food delivery. We’re a UX agency that has helped brands like Amazon, Google, Facebook and Uber achieve their digital transformation goals.


Sunbasket is a meal delivery service that delivers nutrient-dense, healthy meals right to consumers’ doorsteps. Its recipes are crafted by award-winning chefs and dietitians from organic produce, sustainable seafood, antibiotic- and hormone-free meats, and clean ingredients to help people live their healthiest lives.

Founded by chef Justine Kelly in 2014, Sunbasket is committed to providing healthy food that tastes great. Its menu features a rotation of over a dozen Fresh & Ready meals that can be prepared in the microwave or oven in 20 to 40 minutes.

The company’s meals are made from 99% USDA-certified organic produce, dairy products, and eggs. They also use hormone- and antibiotic-free meats, sustainably sourced seafood, and handcrafted sauces.

Like other meal kit companies, Sunbasket aims to help its subscribers simplify their shopping and cooking routines with pre-portioned ingredients and recipes that are easy to prepare. Its menu features a selection of meal plans that meet dietary needs and preferences such as carb-conscious, gluten-free, vegetarian, and pescatarian.

Many Sunbasket recipes are calorie-conscious, with each serving containing fewer than 600 calories and a maximum of 35 grams of carbohydrates. They are low in fat and saturated fat and include at least 6 grams of fiber per serving.

In addition to its meal kits, Sunbasket offers an a la carte selection of breakfast, lunch, and snack items. The company also donates over 1,000 pounds of food each week to local food banks.

Since 2014, Sunbasket has been dedicated to making healthy eating and living easier and more sustainable. The company works with family farms and trusted ranchers to source its ingredients, and it uses only suppliers who follow strict animal welfare standards. In addition, it supports the Monterey Bay Aquarium Seafood Watch program to ensure that its seafood is sustainably sourced and caught in a responsible manner.

The company’s meal boxes are insulated with either recycled paper or recycle denim and keep the food fresh until they arrive at your door. This helps prevent spoilage and reduces food waste. In addition, the insulated packaging helps reduce the amount of energy needed to transport the food from farm to plate.